Page 5 - Moonshine Pitch Book 8.16.17
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READY-TO-DRINK TEA MARKET
®
• The RTD Market is Large and Growing
• Premium Segment Has a 16% CAGR
• Moonshine IS a Premium Brand Tea
Premium RTD Segment
$1.1B Annual Sales*
RTD Tea US $5.3B
Annual Sales *
Confidential & Proprietary Information of
Moonshine Sweet Tea, LLC, not to be
distributed or copied without written permission.
Source: Starbucks Teavana press announcement, June 2, 2016
2 • “RTD tea is ready to guzzle a larger beverage market share”,
FoodDive, April 29, 2015