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May, 2019 The Antique Shoppe Page 19
THE POSTCARDS
The postcard set, titled “Sheridan’s Ride,” was published by Commercial Colortype DELAND
Company, known to collectors for its “Tour of the World” series. Likely the set was
published’ sometime around 1908. ANTIQUE SHOPS & MORE
The publisher was aiming at the postcard collectors of that long-ago day, as well
as to all Americans who desired souvenir pictures of historical and patriotic events.
Another set of postcards, “Paul Revere’s Ride,” played upon a similar theme and was
promoted in the same fashion. ANGEVINE’S
These sets were merely two of the many printed for such sales, rather than for the FINE SILVER, INC.
general public to buy and send to each other. It is extremely rare to find any of the Over 30,000 Pieces of Sterling
“Sheridan’s Ride” postcards postally used. Most often they are unused and in excellent DeLand’s Oldest Antiques Shop
condition, as they were saved and cherished.
The American Woman, a magazine published in Maine for homemakers, offered Asparagus Servers to Sardine Forks
this set to its readers for only three 2-cent stamps “to cover the cost of postage and Baby Cups to Tea Services
handling.” Their advertisement read: ...this beautiful set of artistically colored, celluloid- 3 2899 S. Woodland Blvd.
finished cards illustrating the ten verses of that famous poem, Sheridan’s Ride. Each 4 4 DeLand, FL 32720
card has one verse with a picture, in colors, illustrating it. An educator for the young 386-734-3553
folks, and a valuable and high-class set for the grown-ups. Everybody wants them, and M-F 10AM-5PM; SAT 10AM-4PM
we want everyone to have a set.” Purchase on the web at:
Once again, the educational aspect of the poem and the souvenir status of the cards angevinesfinesilver.com 1
shine through. The American Woman was certainly not the only distributor of this set.
They were only one of the many sources for collectors of the day. The magazine was
simply capitalizing on the popularity of picture postcards in their choice of premiums ANGEVINE’S JEWELRY, INC.
for readers. Graduate Gemologist, GIA
The scenes found on the ten cards illustrate different verses of the poem and are Fine selection of Antique, Estate
& New Jewelry. Buy & Sell
inside the same sky-blue border. All but one is horizontal; No.9, which depicts Sheridan Authorized Moorcroft Retailer
astride Rienzi in front of a Southern mansion, is a vertical. It is also the only card
without the black-and-white vignettes of a galloping Sheridan flanking the verse. Jewelry Appraisals while you wait
By Appointment
Sheridan does not show up on very many other early 20th century postcards. Most 1/2
notable is his appearance as part of the “American Heroes” set marketed by Donaldson Family Owned & Operated
Since 1959
Brothers Publishing Co., New York City, some time before 1908. These were originally Hours M-F 10-5, Sat. 10-1
printed as trade cards by the firm for Clark’s O.N.T. spool thread in 1894.
General Philip Sheridan, known and loved by his contemporaries as “Little Phil” 2899 S. Woodland Blvd.
DeLand, FL
and “Old Cedar Creek,” holds an honored place in the pantheon of American military dflawless@embarqmail.com
heroes. Lucky for us, we also have some wonderful postcards from the distant past of (386) 734-8553 2
his place in our history books.

LPGA Blvd Daytona New
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Coronado Antiques

& Collectibles Mall

Over 7,000 sq.ft. of Home Decor, Antiques, Mid-Century Modern,
Nautical & Coastal Furnishings and Much More!
1433 South Dixie Freeway

New Smyrna Shopping Center - (US 1 South)
New Smyrna Beach, FL

386-428-3331

OPEN Mon-Sat 10am-6pm, Sun 12-5pm Vintage Furniture, Mid-Century Modern, Retro, Upcycled, Repurposed,
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