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December, 2018 The Antique Shoppe Page 25
HOW AVON MADE THE WORLD SMALLER

By Sylvia Gurinsky

“It’s a Small World after all.” The dolls weren’t the only part of the Small
The Disney song and ride that made its World collection. The 1970 products included the
debut at the 1964 World’s Fair in New York and Ali-Barbara Demi-stik, similar to lipstick. There
is a mainstay in its theme parks has inspired was no doll version of Ali-Barbara, whose design
millions of people around the world. had an “Arabian Nights” look.
It also inspired another long-standing The 1970 cream sachet featured sketches
company - Avon, which was created in 1886 as of various “Small World” figures, both dolls
the California Perfume Company. and non-dolls. There were “Lipkins,” flavored
In 1970, “It’s a Small World” motivated Avon lipstick-style offerings. There were also “Pin
to create a line of children’s cosmetics that broke Pals,” miniature versions of the dolls with
barriers for diverse portrayals. fragrance in the pins.
“Delightful little dolls from everywhere” was Hastin’s book included a product that was not
how Avon promoted the Small World collection in available to the public at the time: It was a mint
an early advertisement. Indeed, they represented the sucker that was sent to Avon representatives when
world. the Small World collection began.
They were created as Avon was starting to make 1971 products included the Rollette - a stick
its presence felt outside North America. During the Senorita & Heidi, Avon Collectible Bottles of perfume - and perfumed talc with a picture of
1950s, Avon had begun selling products in Latin Heidi. There was also the Fragrance Glace Watch,
America and Europe. In 1969 - just before Small World was launched - Avon began a toy watch with the image of the Señorita that also appeared in shampoo, and
to sell products in Japan. another Pin Pal glace. That year, Gigi was introduced in a new cologne, joined by
Eight dolls featuring mostly shampoo, cologne or bubble bath were the the British doll bubble bath and Wendy, the cowgirl doll.
centerpieces of Small World. Some of them - including blonde, blue-eyed Heidi and The dolls also had a feathered friend - the Love Dove, a cream sachet. There
brunette, beret-crowned Gigi - were identified by name. There was Bubbly O’Bath, was also an Avon fun book for children that featured the Small World characters.
the Irish red-head doll that contained - of course - bubble bath. There was Splashu, While Small World items were introduced only during 1970 and 1971, Avon
an African doll with perfume. Others were referred to as “an oh-so-proper English continued to sell the products in 1972. A catalog that said Small World “makes
Miss” or “an adorable Señorita.” little girls’ dreams come true” featured Fragrance Demistik (similar to lipstick),
Bud Hastin, who died in 2017, was a longtime publisher of the Avon Collector’s Love Cakes (soaps shaped like hearts) and cream sachet with the Small World
Encyclopedia. In the last edition, published in 2004, he referred to the Japanese girl figures.
with shampoo as Poolu. The American cowgirl with cream lotion was Wendy. Continued on Page 31

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