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Page 36          The Antique Shoppe            December, 2017
                                Airline “Lone Ranger” radio sold as a   Airline Radios
                                private brand by Montgomery Wards in
                                1951.  This radio is valued in the range of
                                                                   Christmas Gifts of the 1950s
                                $250 - $650, depending on condition.

                                                                   By Larry LeMasters

                                                                   LeMasters’ Antique News Service

                                                                Colonial Record, which were all  1946 alone, 6 million copies of
                                                                considered premium US radio   the book were distributed by the
                                                                factories.                department store.
                                                                  Aaron Montgomery Ward     In 1951, Wards offered an
                                                                founded Montgomery Ward   Airline “Rudolph the Red-
                                                                as a catalog-sales business in   Nosed Reindeer radio and
                                                                1872, but in 1926 the company   its “brother model,” a “Lone
                                                                broke with its catalog-sales only  Ranger” radio, in time for
                                                                tradition and opened its first   Christmas.
                                                                retail store in Indiana.  Wards   While the “Golden Age”
                                                                remained in business until   of radio is gone, Airline
                                                                declining sales forced it to close   radios remain popular with    Airline “Fruits & Flowers” radio from 1950s.
                                                                all of its retail stores and catalog  many collectors (since Airline   This radio is valued at $200.
                                            irline was a radio brand   operations in early 2001.  produced well-made and well-
                                        Asold in Montgomery       In November 1921, in    designed sets), particularly the   Cute, Airline “Rudolph the Red-Nosed Reindeer”
                                     Ward department stores as   time for the Christmas season,   nostalgic radios of the 1950s.    plastic radio offered for Christmas 1951 by Mont-
                                     its own private label brand.    Montgomery Ward began   And no two radios “shout”   gomery Wards.  Today, these radios, in good –
                                           Various manufacturers   selling radios, made by the   1950s more than Rudolph and   mint, condition, sell for as much as $1,000. 
                                              produced Airline   Klitzen Radio Manufacturing   the Lone Ranger.
                                              Radios for Wards,   Company, in its catalog.  By   These radios were
                                              including Belmont,   May 1923, Wards was selling   manufactured using a
                                              Wells-Gardner     its first Airline radios, which   combination of Bakelite and
                                              & Company of      were made by the Tri City   regular, modern plastics.
                                              Chicago, and      Radio Electric Supply Company  Novice collectors should be
                                                                  (TRESCO).               aware that two other Airline
                                                                    In 1939, as part of a   radios were made from the
                                              Airline “Poinsetta”   Christmas promotional   same mold casing—an Airline
                                              radio from 1905s.
                                            Sold exclusively by   campaign, Robert L. May   “Fruits & Flowers” and Airline
                                           Montgomery Wards, this   created the character and   “Poinsetta.”
                                         Christmas-looking radio is   illustrated poem of Rudolph,   Together, these four Airline
                                        valued at $250.           the Red-Nosed Reindeer   radios make a stunning,
                                                                  exclusively for Wards.  In   collectible set.
                 WANTED:                                          OLD FLORIDA LICENSE PLATES



















                                                                                         Motor Cycle Tags












            County & City Porcelain Tags                 Metal Tags                         Small 1943                Tags from Glades & Union Co.
               (undated + 1911-1917)                     1918-1957                      License Plate Tabs                starting with ‘60 and ‘63
                                                           JEFF FRANCIS, COLLECTOR
                                                                  (the former ‘Piccadilly Guy’)
                                                       727-424-1576 • gobucs13@aol.com

                                                            PO Box 41381, St. Petersburg, FL 33743
                                                        www.floridalicenseplates.com

                                                   Also buying accumulations and collections of license plates
                                                    from other states. Email or call me with what you have.
                                                                 TOP DOLLAR PAID
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