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February, 2018 The Antique Shoppe Page 33
Frey, who has worked on all six of the school's past
WHY ADVERTISE ANTIQUES SCHOOL RELEASES polls, noted that while the survey was based on a general
LIST OF TOP SELLERS FOR 2017 series of questions, and did not employ any standardized
WITH US? formulas, the overall results were still very revealing when
Florida— The latest results from the Asheford Institute looked at as a whole. “The shift in what's considered
RESULTS! (a professional-level distance learning program on collectible is continuing to change, and at a more
antiques, collectibles and appraising), recently published
accelerated pace than ever before," said Frey. "For the
The number of responses it's annual survey of top buying trends within the antiques last few years it's been Mid-century modern, but this year
our newspaper generates and collectibles community this past week. we're beginning to see some cracks in that crown."
The Institute, which has been conducting the industry
each month is greater related survey for over six years now, released its latest Some of the other highlights from the poll included
than any other Antique trending data on decorative arts sales for 2017 via a a resurgence of all things Western. "We're seeing a
revitalized interest by the public in literally anything
Newspaper in Florida! dedicated page on the school's web site. The survey, related to the American past and particularly the wild,
And, it’s increasing each which focuses on compiling and grouping information wild west" said Frey. Other top sellers on the school's list
month. Our advertisers related to customers buying habits over a twelve month include a few industry standards such as Star Wars items,
period, came about as a result of strong interest from
space related toys from the 1960's and 70's, as well as
are so satisfied with their readers requesting updates from previous surveys, said automobilia and related mechanical items. Frey noted
results, over 90% of our current Director of the Institute, Charles Green. He went that just as in past polls, the most visible movement in
advertisers continue to run on to note that there were some interesting changes in collecting genres was being reported by younger dealers,
with us every month. the poll results this year. "Our questionnaire has become who indicated that consumer tastes seemed to be
more detailed, resulting in answers that are more period
trending towards virtually anything related to the latter
COST EFFECTIVE! and genre specific. We're really able to drill down now half of the twentieth-century. "The reality is the younger
into the types of antiques and vintage items that are
collectors are the one's moving the ball forward now," said
Finding Antique, Vintage, actually selling well within a 12 month period." Green Frey, "the rest of us just appear to be along for the ride."
& Collectibles can be like also acknowledged that the increase in poll-participants For readers wanting to view the full results of the
looking for a “Needle in (up 15% over last year), had led to more accurate survey Institute's survey, you can find them online at: http://
numbers in regard to particular sales categories. "More
www.asheford.com/2017-survey-results.html. For more
a Haystack!” Advertising data has simply given us better survey results," said Green. information about the school's antiques and appraisal
with the Antique Shoppe The school's lead Poll Researcher, Tony Frey, echoed course, they can be contacted at: 877-444-4508, or you
Newspaper provides Mr. Green's sentiments and went on to say that the main can write to them at; the Asheford Institute of Antiques
goal of the Institute's survey was to provide meaningful
you with many potential analysis of measurable interest in current trends within 981 Harbor Blvd., Suite 3, Dept. 275BNV7 Destin, FL
32541-2525 (Canadian Office: 131 Bloor Street West, Suite
“Needles.” It’s the most the antiques and collectibles marketplace, based on actual 200, Dept. 124BNV8 Toronto, ON M5S 1R8). Or visit their
economical method of sales results and requests for specific items from vendors. web site at: www.asheford.com
reaching the most qualified
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