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January, 2018 The Antique Shoppe Page 17
After application wipe it down immediately with a dry rag. You will find that Full-page magazine ad for the 1903
the open grain of the oak retains some of the darker stain while the lands, St. Paul Railroad Co.’s calendar.→
the high spots, keep almost none of it. The combination gives you the mellow CALENDARS
golden look without the brass. If the color is too dark wipe it down again Continued from Page 14
with a rag dampened with mineral spirits or lacquer thinner. Experiment with
different colors and with drying times. Have fun with it and you will get good Also, the route milkman and iceman often
results. left a calendar publicizing his services on
customers’ doorsteps every new year.
Collectors consider the “Golden Age”
Hi Fred - I just read your reply about “Tonk Manufacturing Company” of advertising calendars to be the 1880s
Q. of Chicago. Ironically I too have a piano bench marked “Tonk” and to 1920s era. Not so surprisingly, this
was trying to find out information about my Baby Grand Piano which is NOT coincides with the “Golden Age” of American
marked. I recently bought it from two nice gals but they too told me they illustration.
The advent of radio and the proliferation
never found it stamped with the manufacturer anywhere on the piano. Do of magazines eventually caused the
you think it is possible it could be a “Tonk Piano?” I am going to get the book decline - but not the complete elimination - of calendars as a major conveyor
“Chicago Furniture” you suggested. Thanks. All the Best, Kelly, e-mail of advertising. Companies now began to find new, more effective ways to
Kelly - It is quite possible that you have a Tonk piano. In fact Max Tonk advertise. Calendars, though, still proved useful for local merchants, mostly
A. who made the stools worked in the family piano factory before he due to low cost and widespread appeal. Their use continues to the present day,
started making stools. His uncle, Julius Bauer, had moved to New York from notably with realtors and some hometown pharmacies.
Berlin in 1849. He owned a music store before moving to Chicago in 1857 and The collecting of advertising calendars began
opening the Julius Bauer Piano Co. which employed Max and William Tonk. in the 1970s.
Some collectors concentrate on the
The bible on pianos, the Pierce Piano Atlas also lists Tonk pianos with all the illustrations or topics; others, the calendar as
right people, Julius Bauer, William Tonk and several other relatives but in New a collectible itself. While the older ones reign
York instead of Chicago. I will be happy to send you that page also if you don’t as favorites, those of the last 90 years are also
have access to a copy. Thanks for reading the Forum. Fred Taylor sought.
But regardless of what’s being pursued, the
Send your comments, questions and pictures to me at PO Box 215, Crystal River, FL 34423 or email them to me
at info@furnituredetective.com search for old-time advertising calendars has
Visit Fred’s website at www.furnituredetective.com and check out the downloadable “Common Sense become a fad - and is in no danger of going out
Antiques” columns in .pdf format. His book “HOW TO BE A FURNITURE DETECTIVE” is now available for $18.95 of date!
plus $3.00 shipping. Send check or money order for $21.95 to Fred Taylor, PO Box 215, Crystal River, FL 34423
Fred and Gail Taylor’s DVD, “IDENTIFICATION OF OLDER & ANTIQUE FURNITURE”, ($17.00 + $3.00 S&H) are also ←November-December page of the 1904 calendar
available at the same address. For more information call (800) 387-6377 (9AM-4PM Eastern, M-F only), fax 352-
563-2916, or e-mail info@furnituredetective.com. All items are also available directly from the website, issued by Resinold Chemical Co., Baltimore, which
www.furnituredetective.com was available for two soap bar wrappers.

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