Page 23 - Live Event Blueprint

1- Create your target list of Realtors
When it comes to hosting a live event, who shows up is just as important, if not more important than what you talk about. Think about it this way...if you have a killer topic but the event is attended by a bunch of Realtors who only close a few deals per year, you won’t see many closed deals as a result from the event because those agents don’t have the business to give.
And you need to be very careful about this because the Realtors that tend to go to events are the ones who have lots of time, want free food, and don’t close many deals.
When I invite Realtors to events, I make sure they close at MINIMUM 6 buyer sides per year...but ideally, I focus on Realtors who close at least 10 buyer sides per year AND their average purchase price is in a range I want.
To find out what Realtors meet that criteria, I use the MLS and pull statistical reports. As a loan officer, I don’t have personal access to the MLS so I reach out to Realtors I’m closer with and ask if we can pull the reports. Using the MLS is by and far the BEST way to get this information.
If you cannot get a Realtor to help you with this, then I suggest you reach out to the title companies you use and ask them.