Page 123 - Buku Panduan ID e-book_Classical

PRO FORMA KURSUS

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Malay Version Inggeris
English Version
perdagangan. strategy in
advertising and
trade.
Kemahiran Insaniah Kemahiran Berkomunikasi Communication Skills
Soft Skills (CS1, CS2, CS3) (CS1, CS2, CS3)
Pemikiran Kritis dan Critical Thinking and
Penyelesaian Masalah Problem Solving Skills
(CTPS1, CTPS2, CTPS3) (CTPS1, CTPS2,
Etika dan Moral Profesional CTPS3)
(EM1, EM2) Professional Ethics
and Moral (EM1, EM2)
Sinopsis Kandungan Kursus Kursus ini akan This course will
Synopsis of Course Contents membincangkan komponen discuss the
bahasa dalam pengiklanan, components of
menekankan penggunaan language in
laras, gaya, dan retorik advertising,
dalam promosi jenama. emphasizing the use
Selain itu juga aspek sosial, of register, style, and
undang-undang dan etika rhetoric in brand
pengiklanan, pembangunan promotion. Also the
iklan dan penilaian social, legal and
pengiklanan yang berbeza ethical aspects of
boleh didapati: advertising, the
cetak,televisyen, radio, advertising
Internet, promosi jualan, mel development and
langsung dan publisiti. different advertising
assessment available:
print, television, radio,
Internet, sales
promotion, direct mail
and publicity.
Pemberatan Penilaian* Penilaian Continuous
Assessment Weightage* Berterusan: 50% Assessment: 50%
Peperiksaan Final Examination:
Akhir: 50% 50%
Kaedah Maklum Balas Tentang Markah Penilaian Continuous
Prestasi Berterusan akan Assessment Marks
Methodologies for Feedback on dimaklumkan kepada will be informed to the
Performance pelajar sebelum students before the
peperiksaan akhir. final exams.
Kriteria Dalam Penilaian Sumatif Rujuk “Kaedah-kaedah Please refer to the
Criteria in Summative Assessment Universiti Malaya (Pengajian University of Malaya
Ijazah Pertama) 2017” dan (First Degree) Rules
“Peraturan-peraturan 2017 and University of
Universiti Malaya (Pengajian Malaya (First Degree)
Ijazah Pertama) 2017” Regulations 2017
handbook.

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