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PRO FORMA KURSUS

PENTING / IMPORTANT:
Kandungan Pro Forma ini tidak boleh diubah tanpa kelulusan Senat bagi perkara-perkara yang
telah ditandakan*. Pindaan kepada perkara lain boleh diluluskan di peringkat
Akademi/Fakulti/Institut/Pusat.
Contents of this Pro Forma shall not be changed without the Senate’s approval for items
indicated with *. Changes to the other items can be approved at the
Academy/Faculty/Institution/Centre level.

Versi Bahasa Malaysia Versi Bahasa Inggeris
Malay Version English Version
Akademi/Fakulti/Institut/Pusat Akademi Pengajian Academy of Malay
Academy/Faculty/Institute/Centre Melayu Studies
Jabatan Sosio-Budaya / Kesenian Malay Socio-Culture /
Department Melayu Arts
Nama Program Akademik Sarjana Muda Kesenian Bachelor of Malay Arts
Name of Academic Programme Melayu

Kod Kursus* JIA3013 JIA3013
Course Code*
Tajuk Kursus* PEMASARAN PRODUK MARKETING ARTS
Course Title* KESENIAN PRODUCTS
Kredit* 3 3
Credit*
Masa Pembelajaran Pelajar (SLT) 120 120
Student Learning Time (SLT)
Prasyarat/Keperluan Minimum Tiada None
Kursus
Course Pre-requisite(s)/Minimum
Requirement(s)
Hasil Pembelajaran Kursus* Di akhir kursus ini, pelajar At the end of the course,
Course Learning Outcomes* dapat: students are able to:
1. Menggunakan konsep 1. Identify and
dan kaedah methods of
pemasaran produk marketing art
seni. products.
2. Menentukan 2. Determine the art of
pemasaran karya seni marketing visual and
rupa dan seni performing arts
persembahan. products.
3. Menilai keberhasilan 3. Evaluate
usaha kesenian complication of arts
melalui kerumitan marketing efforts.
pemasarannya.
Kemahiran Insaniah Kemahiran Communication Skills
Soft Skills Berkomunikasi (CS1,CS2,CS3)
(CS1,CS2,CS3) Entrepreneurial Skills
Kemahiran (KK 1, KK2)

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