Page 13 - Postal Magazine Final
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AMERICAN MAIL ALLIANCE: OUR THOUGHTS




       CONCERN FOR                        higher prices, it removes the         successful turnaround or
       UNINTENDED                         pivotal incentive to cut costs.       reinvention often depends
       CONSEQUENCES                       The industry believes that it         on a particular set of
                                          is hardly a coincidence that          circumstances, but there is
              e all agree that            the Postal Service achieved           one thing you will not find.
       Wevery Postal Service              larger cost savings when              There is no precedent for an
       product, including those           constrained by a rate cap. In         organization in any industry
       considered underwater,             addition, these higher prices         that succeeded through
       should “pay its fair share.”       will deter the Postal Service         exorbitant price increases in
       But, an extra two percent          and mailers from exploring            the face of weak demand.
       per year on top of the huge        products or prices that could         AMA members want the
       base rate change proposed          help the Postal Service gain          Postal Service to succeed.
       for all Market Dominant            market volumes and improve
       products, compounded, will         its competitive position.
       be devastating.
                                                                                      glossary
                                          WE WANT USPS
       And that devastation will          TO SUCCEED                           CPI:
       directly and severely impact                                            Consumer Price Index. CPI is a
       all mail. The underwater               hanks to an irresponsibly        measurement of U.S. prices for most
       surcharge would apply to           Taggressive prefunding               household goods and services. In the PAEA
                                                                               it is used to limit price increases to inflation
       mail, such as magazines,           schedule, the Postal Service’s
       newspapers, and catalogs           balance sheet is colored             COST COVERAGE:
       that are part of the mail          in red. The Postal Service           The percentage of a mail class’s reported
                                                                               cost covered by its postage
       moment. The last thing that        faces intensifying pressure
       should be done is to dampen        from substitutes for its core        PAEA:
       an incentive for consumer          market dominant products             Postal Accountability and Enhancement Act.
                                                                               Passed in 2006, the PAEA changed how postal
       interaction with the mail.         and declining demand as              rates were set, requiring a price cap of CPI
       Nonetheless, the rates             shown by disappointing               with a subsequent 10-year review of the law
       proposed by the Commission         letter and flat volumes. On         PRC:
       overall, punctuated by the         the other hand, it continues         Postal Regulatory Commission.
       “kicker” to underwater             to generate around $70               The Commission is an independent
                                                                               agency with regulatory oversight over the
       products, not just dampen,         billion in annual revenues           Postal Service since its creation by the
       but outright wash away,            and has an unmatched                 Postal Reorganization Act of 1970, with
                                                                               expanded responsibilities under the Postal
       that incentive.                    delivery network.                    Accountability and Enhancement Act of 2006

                                                                               PRA:
       The Commission proposal            We are at a critical juncture.      Postal Reorganization Act.
       does little or nothing to          The Postal Service is a             Passed in 1970, the PRA gave the USPS the
       challenge the Postal Service       unique institution, which           ability to recover all its costs through price
                                                                              increases, but limited pricing freedom.  PRA
       to take lasting steps to           makes comparisons                   was in effect until 2006 when PAEA passed
       streamline costs. Instead,         with other businesses
                                                                               USPS:
       by simply mandating much           tricky. The key to a                United States Postal Service.

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