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IAAF W ORLD U18 REPORT

Day 7: Nyeri County Challenges

Nyeri County was hosting the National Term 2b High • Being an election campaign period, the county
School games. is was a great opportunity for the offi cials took time to fl ag off the roadshow
caravan to interact with athletics and sports lovers • Lack of promotional materials
and invite them to the games and enable them to • Procurement process took too long with approvals
cheer Team Kenya. It was a great experience seeing to procure the necessary promotional materials
the newly renovated stadium and international ath- needed
letes competing against the home team. • Some top county offi cials were not available, com-
e caravan was fl agged off at the Governor’s offi ce munication to the counties needed to go ahead of
time to prepare the offi cials.
by the County’s Chief Offi cer of Special Programmes, • e route of the caravan was changed to accom-
KYEB
Youth and Sports Beth Karimi and Douglas King’ori
modate other neighboring counties.
on behalf of the Governor. e Caravan proceeded to
• Proper route for the caravan was to be advertised
go to the games where school children were asked if
on social media and media print to attract the
they were aware of the upcoming games and those
who answered the questions were given t-shirts and
crowds
caps as a reward.
Recommendations
Day 8: Machakos County
• e caravan should start at least 30 days before
Day 9&10: Nairobi County
the actual event
• Communications to the various counties to be
e caravan arrived at Kasarani Stadium where it
confi rmed before time
packed awaiting to start again on the 10th of July
• Promotional material to be produced before time
2017 where it would be joined by the Nairobi county
to assist with the marketing of the event
• Involve private partners during the caravan pro-
caravan to go on opposite directions around Nairobi
KENYA YEARBO0K
motion
and its outskirts creating awareness and inviting the
masses to Kasarani Stadium. e two caravans, the
WU18 caravan and Nairobi Caravan were both fl agged
off by the Governor Evans Kidero. Both caravans
EDITORIAL BOARD
were issued with merchandise to give out to create
awareness and engage the people of Nairobi County
to come and fi ll the stadium and support Team Kenya
and also cheer on the other athletes.

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