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IAAF W ORLD U18 REPORT

KYEB

Communication Phase III:
e phases
Mid July to 31st October 2017 (Post Event)
e communication was divided into three phases
is focused on:
as follows:
Communication Phase I:
• “ anking” Kenyans & IAAF as “we did it”.
KENYA YEARBO0K
May to June 2017 (Pre Event)
• Highlighting best moments during the event and
also reach out to the audience who did not get a
is focused on:
chance to attend the event.
EDITORIAL BOARD
• Educating the Target Audience about IAAF and • Produce Event Report, the Legacy Report Book
and Videos.
what to expect during the event.
• Celebrating that Kenya and indeed East Africa & Execution
Africa is hosting this event.
• Highlight some of the local and international To do this, we worked together with our partners to
sports products of the IAAF, World U18 champi- execute the 360 campaign which included:
onship.
• TVC
Communication Phase II: July 1st to Mid July • Documentary
2017 ( e Event) • Print
• Branding
is focused on: • Design and printing of a media guide
• Design and printing of the offi cial program
• Rallying Kenyans to attend in large numbers and • PR
fi ll the stadium. • Digital
• Celebrating that Kenya is hosting this event. • Radio
• Celebrating IAAF & the products of the event.
• Showcase Kenya’s splendour, culture and music.

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