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Sameer Mohanty
Founder & CEO
THE ENLIGHTENING UNION OF EDUCATION & AR

I hear I forget, I see I remember, summarised the opinions of parents “Colouring book has been stagnant
I do I understand” - was stated by on an application of this kind for the last three decades. With the
Chinese philosopher Confucius and all of them have appreciated new technologies, colouring book
about the value of learning in an the initiative and have confirmed should also evolve. We shouldn’t
individual. It is necessary that the that if this application has the restrict children’s imaginations to
form of education that is getting capability to engage the child in the 2D. We are creating a story book
imparted in a child must always learning process and eliminate the out of a colouring book which will
involve a holistic process for use of gaming and entertainment trigger the curiosity instinct of
him/her to actually experience applications, they are ready to put it kids.”
the essence of it. With the to use. “We have created an creative
gradually growing orientation of augmented application which will What’s Next
technology with various verticals revolutionize the learning and at
of the economy, education is also the same time it will eliminate As it stands, Creaxt Inc. has been
undergoing transformation in the usage of all the unproductive able to tie up with 18 kids stores
terms of presentation and outcome. games. One can say that we are in the city of Pune where products
Sameer Mohanty, Founder & CEO, giving education the interface of a manufactured by Creaxt Inc. are in
Creaxt Inc. has developed a product computer game”, states Sameer. a state of regular delivery owing
by combining the knowledge to the increasing demand of the
of textbooks and, Augmented “ In 3 months from their tie-up products. It has two distributors
Reality (AR) to create a visual aid with the pre-schools, Creaxt one of whom resides on Kolhapur
for students all across the world Inc. is already undergoing a 20 and another in Delhi who are
which possesses the capability to percent increment in the sales responsible for the distribution
transform the entire process of every month” of Creaxt Inc. AR products
learning. outside Pune. Added to this,
Impact on the Market thecompany has also established
Addressing the Challenges collaboration with 5 pre-schools
There have been some learning in Pune itself for the installation
Sameer rightfully thinks that Creaxt equipments that have been of their creative labs. It has been
Inc. is targeting a very sensitive revolutionised by Creaxt Inc. which only 3 months since their tie-up
audience to cater to. The brain of a are experiencing high demand in with the preschools and they are
child is a very delicate object which the market, the flash cards and the already undergoing a 20 percent
is nowadays prone to get addicted colouring books. Sameer asserts, increment in the sales every month.
to mobile applications related to “Once you scan the flash cards, Expressing the road ahead for
gaming and entertainment. On the you can see the 3D model and you Creaxt, Sameer concludes, “muse
other hand, muse by Creaxt Inc. is will be able to interact with the 3D will be going B2B. We are also
an AR based application providing model. It’s a very immersive way working on the IoT vertical and
knowledge about Alphabets, of understanding what happens.” also researching on real time 3D
Fruits, Wildlife, Maths, Shapes About Creaxt’s achievement modelling concept wherein we are
and Colours. The company has regarding the modification of creating apparatus which will create
the colouring books, he adds, a 3D model in real time.”

20 December 2019