Page 12 - Nonprofit Fundraising Guide
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MAXIMIZING YOUR NONPROFIT’S SUCCESS - CONTINUED
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            5.                       SET SMART GOALS                                       9.                   DESIGN EYE-CATCHING VISUALS
                                                                                                                                                                                                                                                                             GIVING TUESDAY BENEFITS FOR NONPROFITS:
        Setting  clear,  measurable  goals  is  key  to  a  successful  Giving  Tuesday   Strong visuals are essential for grabbing attention on crowded social media
        campaign. Your goals should be Specific, Measurable, Achievable, Relevant,        feeds. Use images that convey the impact of donations, such as photos of                                                                                                ►  High Visibility: Through their Giving Tuesday campaigns and engagement
        and Time-bound (SMART). For example, instead of simply aiming to “raise           beneficiaries or community events. Include the Giving Tuesday logo in your                                                                                                 around the big day, nonprofits can reach more donors with a direct way
        money,” set a specific target such as “raise $50,000 by December 3rd for          designs and create branded graphics that supporters can share. Visuals                                                                                                     to take action.
        our  new  educational  program.”  SMART  goals  help  keep  your  campaign        not only enhance your campaign’s appeal but also make it easy for your
        focused and provide a clear benchmark for success.                                audience to connect with your message quickly.                                                                                                                          ►  Potential  to  Raise  More:  When donors are already in the mindset of
                                                                                                                                                                                                                                                                     giving, they are more likely to contribute generously, leading to higher
         6.                      MEASURE YOUR SUCCESS                                     10.                   OPTIMIZE YOUR DONATION PAGE                                                                                                                          fundraising totals.


        Tracking the success of your campaign is crucial for future planning. Use         Make  it  easy  for  donors  to  give  by  creating  a  dedicated  Giving  Tuesday                                                                                      ►  A Loyal Community: As employees, volunteers, beneficiaries, and donors
        tools like Google Analytics to gather data on donor demographics, social          donation  page.  Ensure  that  the  page  is  user-friendly,  mobile-optimized,                                                                                            connect on Giving Tuesday, their passion for a cause can expand into
        media engagement, website traffic, and donation patterns. This data will          and clearly states the impact of donations. Include options for recurring                                                                                                  year-round loyalty and recurring donations.
        help you understand what strategies were most effective and where there           gifts to encourage long-term support. A well-designed donation page can
        is  room  for  improvement.  Analyzing  your  performance  will  also  provide    significantly increase conversions and overall fundraising success.                                                                                                     ►  A  Way  to  Test  New  Ideas:  Giving  Tuesday  is  an  opportunity  to  get
        valuable insights for your year-end fundraising and beyond.                                                                                                                                                                                                  creative with your theme and campaign ideas. Nonprofits can learn what
                                                                                                        GIVING TUESDAY BENEFITS FOR DONORS:                                                                                                                          resonates with their donor base through supporter feedback and social
         7.        BUILD A WORKBACK SCHEDULE AND CONTENT CALENDAR                                                                                                                                                                                                    media engagement.

                                                                                          ►   A Sense of Purpose: Donors are fulfilled when they contribute to causes
        Planning  is  everything  when  it  comes  to  a  successful  Giving  Tuesday         they feel passionate about and become part of the change they want to                                                                                               ►  Fuel for Year-End Giving: Relationships formed on Giving Tuesday can
        campaign. Create a workback schedule that outlines key milestones leading             see.                                                                                                                                                                   become a valuable audience for year-end fundraising campaigns and
        up to the event. Develop a content calendar for your social media posts,                                                                                                                                                                                     holiday giving opportunities, helping nonprofits reach their annual goals.
        email campaigns, and other communications to ensure your messaging is             ►   More Impact: Between donation match opportunities and simple ways
        consistent  and  timely.  Regular  updates,  such  as  fundraising  milestones,       to donate, Giving Tuesday offers donors a way to see their donation go                                                                                              Giving Tuesday 2024 is a pivotal moment for nonprofits to rally support,
        can build momentum and keep your supporters engaged throughout the                    even further.                                                                                                                                                       raise crucial funds, and make a lasting impact. By following these strategies,
        campaign.                                                                                                                                                                                                                                                 your organization can maximize its success on this global day of giving.
                                                                                          ►   Belonging  and  Community:  Giving Tuesday brings people together,                                                                                                  Start  planning  now,  build  a  strong  campaign,  and  watch  as  your  efforts
         8.                   CRAFT COMPELLING MESSAGING                                      fostering new connections and a shared purpose among supporters and                                                                                                 contribute to the spirit of generosity that defines Giving Tuesday.
                                                                                              volunteers.
        Your  messaging  should  be  clear,  concise,  and  compelling.  Start  by
        answering the basics: Who are you? What are you raising funds for? What           ►   An Easy Way to Find New Causes: The viral nature of #GivingTuesday on                                                                                                                                                    LAUREN GRANDINETTI, CPA
                                                                                                                                                                                                                                                                                                                                     MANAGER
        impact will donations have? Stay focused on your central message to avoid             social media can help donors connect to new causes, organizations, and
        overwhelming  your  audience.  Whether  through  email,  social  media,  or           individuals fundraising for reasons they resonate with.
        your website, ensure that your communication is aligned with your overall
        campaign goals.                                                                   ►   Tax Benefits: Year-end contributions on Giving Tuesday often lead to tax
                                                                                              breaks and deductions for many people filing in the new year.
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