Page 11 - Nonprofit Fundraising Guide

9 MAXIMIZING YOUR NONPROFIT’S 3. ASSEMBLE YOUR DREAM TEAM 10
SUCCESS ON GIVING TUESDAY 2024 A successful Giving Tuesday campaign requires a dedicated team. Bring

together individuals with diverse skills—creative thinkers, social media
experts, seasoned marketers, and passionate advocates for your cause.
G iving Tuesday, the global day dedicated to charitable giving, is fast This mix of talents will ensure your campaign is dynamic, engaging, and
effective. After Giving Tuesday, debrief with your team to identify what
approaching on December 3, 2024. As one of the most significant worked and how to improve for future campaigns.
fundraising opportunities of the year, it offers nonprofits a powerful platform
to boost visibility and secure vital donations. Whether you’re aiming to meet 4. CHOOSE THE RIGHT PLATFORMS
end-of-year fundraising goals or launch a specific project, preparing for
Giving Tuesday is essential. Here’s how your organization can make the Deciding where to focus your efforts is crucial. While social media is the
most of this day of global generosity. driving force behind Giving Tuesday, different platforms have different
strengths. Facebook is ideal for peer-to-peer fundraisers, Twitter excels in
real-time interaction, Instagram is perfect for visual storytelling, and TikTok
can engage younger audiences with creative video content. Analyze your
past campaigns to determine where your audience is most active and tailor
your strategy accordingly.
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WHAT IS GIVING TUESDAY? PREPARING FOR GIVING TUESDAY 2024: KEY STRATEGIES

Giving Tuesday began in 2012 as a response to the consumerism of Black 1. CONCEPTUALIZE YOUR CAMPAIGN
Friday and Cyber Monday. Founded by the 92nd Street Y in New York, in
partnership with the United Nations Foundation, it aimed to capture the spirit Your Giving Tuesday campaign should stand out in the crowded landscape
of generosity during the holiday season. Since its inception, it has grown of nonprofit fundraising. Start by getting creative with your campaign
into a worldwide movement, with more than 85 countries participating. In concept. What unique story can you tell? How does this campaign differ
2021, U.S. donors alone contributed $2.7 billion, and in 2023, the movement from your other fundraising efforts? Research successful campaigns from
celebrated its 10th anniversary by raising over $3.1 billion globally. similar organizations and tailor these strategies to your nonprofit’s mission.
The key is to be innovative and authentic, ensuring your message resonates
WHY IS GIVING TUESDAY IMPORTANT FOR YOUR NONPROFIT? with your audience.

Giving Tuesday is more than just a day—it’s an opportunity to engage 2. LEVERAGE GIFT MATCHING
with donors, raise awareness for your cause, and meet critical fundraising
goals. It’s also a chance to connect with a global community dedicated to Gift matching is one of the most effective ways to double your impact on
philanthropy. By participating in Giving Tuesday, your nonprofit can amplify Giving Tuesday. Reach out to corporate partners, both large and small, to
its message, build lasting relationships with supporters, and leverage the see if they are willing to match donations. This not only increases the total
momentum to sustain year-end giving efforts. amount raised but also incentivizes donors to give more. According to a
survey by Double the Donation, 84% of donors are more likely to contribute if
their gift is matched. Encourage your supporters to check if their employers
offer matching programs to maximize contributions.