Page 6 - Nonprofit Fundraising Guide

FUNDRAISING TRENDS - CONTINUED
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SHARING YOUR STORY AND SOCIAL MEDIA:
11.) STRATEGIC PARTNERSHIPS: Collaborating with businesses and AMPLIFYING IMPACT
other nonprofits for expanded resources.
12.) YEAR-ROUND PEER-TO-PEER FUNDRAISING: Extending campaigns Storytelling via social media is vital for engagement in 2025. Share
beyond events for consistent engagement. authentic narratives of impact through visuals, donor stories, and live
13.) DATA-DRIVEN COMMUNICATIONS: Analyzing donor behavior to updates to build emotional connections. Platforms like Instagram and
refine strategies. TikTok are ideal for Gen Z, while multichannel integration (email, text,
14.) SHIFTING GENERATIONAL GIVING: Adapting to preferences of Baby social) ensures wider reach. Collaborate with influencers for amplification
Boomers, Gen X, Millennials, and Gen Z. DIVERSIFYING FUNDING STREAMS: and use data to tailor content, fostering community and recurring
support.
15.) FOCUS ON DONOR EXPERIENCE: Enhancing interactions to boost STRATEGIES FOR RESILIENCE
retention and long-term relationships. In 2025, nonprofits must navigate economic headwinds by diversifying
With government cuts threatening stability, diversification is critical. Key funds, leveraging technology, and prioritizing donor-centric strategies.
Additional trends include subscription giving for predictable income, approaches include: By adapting to these trends, organizations can not only survive but grow
mobile giving surges, and a focus on donor retention amid rising ► their impact. For more details, consult resources like Giving USA and
acquisition costs. EXPANDING PRIVATE SOURCES: Boost individual and corporate sector surveys.
giving through recurring programs and partnerships.
LEVERAGING FUNDRAISING TECHNOLOGY: ► EXPLORING NEW CHANNELS: Adopt crowdfunding, peer-to-peer, KEN CERINI, CPA, CFP, FABFA
DATA ANALYTICS, AI, AND BEYOND and digital wallets to reach broader audiences. MANAGING PARTNER
► BUILDING RESERVES: Use financial planning to weather cuts, as
Technology is a game-changer in 2025, with 67% of nonprofits using suggested in checklists for extended uncertainty.
AI for operations like donor engagement and content creation, per
McKinsey. To leverage it effectively: This multi-pronged strategy mitigates risks from any single source.
► DATA ANALYTICS: Use CRM systems to track donor history,
preferences, and behaviors. Analyze metrics like acquisition costs
and retention rates to create targeted campaigns. For instance,
segment donors for personalized appeals, increasing response rates.
► AI AND AUTOMATION: Implement AI chatbots for real-time
interactions and automate routine tasks like report generation. This
frees staff for strategic work while ensuring ethical use and data
privacy.
► INTEGRATED PLATFORMS: Combine CRMs with fundraising tools for
seamless recurring giving and multichannel campaigns, requiring an
average of seven interactions per donation.

By embracing these, nonprofits can personalize experiences, streamline
operations, and boost efficiency in a resource-constrained environment.