Page 2 - Nonprofit Fundraising Guide

FROM THE EDITORS 2
CERINI & ASSOCIATES, LLP
CERTIFIED PUBLIC ACCOUNTANTS

To assist nonprofit organizations in adapting and thriving within
this dynamic ecosystem, we have leveraged our extensive network GIFT ACCEPTANCE POLICIES AND WEALTH TRANSFERENCE:
of professionals and collaborated to craft a comprehensive TABLE OF CONTENTS
fundraising guide. This guide encompasses a wide array of Providing guidance on crafting effective gift acceptance policies and
essential topics, aiming to equip nonprofits with knowledge and understanding the transfer of wealth dynamics.
strategies that can drive successful fundraising efforts. Some of IMPORTANT 2022 GIVING STATISTICS 3-4
the key areas covered in this guide include: UTILIZING GOOGLE ANALYTICS:

THE IMPORTANCE OF DEVELOPING Demonstrating how to harness the power of Google Analytics for data-driven UNDERSTANDING YOUR DONORS: 5-8
TAILORING OUTREACH FOR EACH GENERATION
A GRANT SEEKING STRATEGY: decision-making in fundraising initiatives.

Providing valuable insights into the critical aspect of grant We believe that this fundraising guide will prove instrumental in amplifying WEALTH TRANSFER AND FAMILY PHILANTHROPY 9-10
acquisition and effective utilization. the impact of nonprofit organizations and fostering a thriving ecosystem GIFT ACCEPTANCE POLICIES 11-12
of support for critical causes. Your commitment to philanthropy and the FUNDAMENTAL CONSIDERATIONS
INFLUENCER MARKETING FOR NONPROFITS: betterment of our society is truly inspiring, and we are eager to assist you in
achieving your fundraising objectives through this invaluable resource. 12 BEST PRACTICES FOR FUNDRAISING ONLINE 13-14
Highlighting strategies to engage influencers and maximize
I n a challenging philanthropic landscape where government outreach in the digital age. Should you have any inquiries or require further assistance, please do not INFLUENCER MARKETING FOR NONPROFITS 15-16
hesitate to connect with us. We look forward to your continued success in
funding has experienced a noticeable decline, compounded LEVERAGING AI FOR FUNDRAISING AND EVENTS: your noble endeavors. WHAT’S TRENDING IN THE WORLD OF GRANTS? 17-20
by the economic implications of inflation, the vital contributions Exploring the potential applications of artificial intelligence to
from donors have become increasingly crucial to the sustained enhance fundraising efforts and event management. Sincerely, USING AI FUNDRAISING AND EVENTS 21-22
success of nonprofit organizations. According to a recent report
from Giving USA, the year 2022 witnessed a 3.5% decrease in CHARITY STREAMING AND PASSIVE FUNDRAISING: EXPLORING THE POTENTIAL OF 23-24
total giving, with inflation playing a significant role in this decline, PASSIVE FUNDRAISING FOR NONPROFITS
resulting in a 10.5% drop when adjusted for price increases. Offering guidance on utilizing innovative approaches to boost
Remarkably, this marks only the fourth instance in the past four fundraising efforts passively through charity streaming and other MASTERING YEAR-END FUNDRAISING CAMPAIGNS 25-28
decades where charitable donations did not experience year- means.
over-year growth. Unfortunately, 2023 looks like it will be more UNDERSTANDING DONORS AND THANK YOU TO OUR GUEST CONTRIBUTORS
of the same for contributions as households contributing to ONLINE FUNDRAISING BEST PRACTICES: DAVID GOLDSTEIN PETER HELLER NICK LYNCH
nonprofit organizations are approaching all-time lows. PARTNER FOUNDER CEO
Equipping organizations with knowledge to comprehend donor KEN CERINI MATTHEW BURKE TANIA QUIGLEY CERTILMAN BALIN ADLER & HYMAN, LLP HELLER FUNDRAISING GROUP COLLIDESCOPE.IO, INC.
In response to these shifting dynamics and the evolving nature of behavior and implementing effective online fundraising strategies. CPA, CFP, FABFA CPA, CFE CPA
fundraising, Cerini and Associates, LLP, has taken proactive steps MANAGING PARTNER PARTNER PARTNER
to address the unique challenges faced by nonprofits in the current END OF YEAR FUNDRAISING STATISTICS AND TIPS:
fundraising landscape. We recognize the need for comprehensive Sharing data-driven insights and practical tips to optimize year- DARREN PORT SHERRY RADOWITZ, PHD
and insightful resources to empower organizations like yours to end fundraising campaigns. CEO & FOUNDER SENIOR DIRECTOR OF GRANTS
POWERED BY PROFESSIONALS
& SPONSORED PROGRAMS
navigate this changing environment effectively. MOLLOY UNIVERSITY