Page 2 - Nonprofit Fundraising Guide

FROM THE EDITORS 2
CERINI & ASSOCIATES, LLP
CERTIFIED PUBLIC ACCOUNTANTS
FUNDRAISING TRENDS: INFLUENCER MARKETING FOR NONPROFITS:

Exploring key fundraising trends, including economic strategies, Highlighting strategies to engage influencers and maximize outreach in the
AI-driven donor engagement, diversified donor bases, social digital age. TABLE OF CONTENTS
media leverage, and connecting with all generations to boost
support. LEVERAGING AI FOR FUNDRAISING AND EVENTS:
FUNDRAISING TRENDS 3-6
MAXIMIZING YOUR NONPROFIT’S SUCCESS Exploring the potential applications of artificial intelligence to enhance
ON GIVING TUESDAY: fundraising efforts and event management. GIVING STATISTICS 7-8

Offering guidance to help your nonprofit succeed on Giving UNLOCKING THE POTENTIAL OF GRANTS: MAXIMIZING YOUR NONPROFIT’S 9-12
SUCCESS ON GIVING TUESDAY 2024
Tuesday with strategies for engaging donors, boosting visibility,
leveraging gift matching, setting SMART goals, and creating Explore how to identify grant opportunities, craft tailored proposals, and UNDERSTANDING YOUR DONORS: 13-16
TAILORING OUTREACH FOR EACH GENERATION
impactful visuals. navigate the application process to secure funding for your nonprofit’s
mission. UNDERSTANDING THE GREAT WEALTH TRANSFER 17-18
AND ITS SIGNIFICANCE
UNDERSTANDING DONORS AND TAILORING OUTREACH
I n a challenging philanthropic landscape where the need for FOR EACH GENERATION: We believe that this fundraising guide will prove instrumental in amplifying GIFT ACCEPTANCE POLICIES 19-20
FUNDAMENTAL CONSIDERATIONS
the impact of nonprofit organizations and fostering a thriving ecosystem
services has outpaced government funding, compounded by of support for critical causes. Your commitment to philanthropy and the YOUR FUNDRAISING STRATEGY & YOUR BOARD:
the economic implications of inflation, the vital contributions from Equipping organizations with knowledge to comprehend donor betterment of our society is truly inspiring, and we are eager to assist you in STOP LEAVING MONEY ON THE TABLE 21-24
donors have become increasingly crucial to the sustained success behavior and implementing effective online fundraising strategies. achieving your fundraising objectives through this invaluable resource.
of nonprofit organizations. Unfortunately, we are seeing a squeeze ONLINE GIVING STATISTICS 25-26
in middle market gifts, with less people contributing on an annual UNDERSTANDING THE GREAT WEALTH TRANSFER AND Should you have any inquiries or require further assistance, please do not
basis. While giving in 2024 and 2025 are expected to be up, ITS SIGNIFICANCE: hesitate to connect with us. We look forward to your continued success in USING AI FOR FUNDRAISING AND EVENTS 27-28
much of that increase is coming from larger gifts, which creates a your noble endeavors.
concern for those organizations that do not have access to higher Gain an understanding of the $84.4 trillion Great Wealth Transfer INFLUENCER MARKETING FOR NONPROFITS 29-30
net worth individuals. In response to these shifting dynamics and and how nonprofits can secure funding by engaging younger UNLOCKING THE POTENTIAL OF GRANTS FOR NONPROFITS:
the evolving nature of fundraising, Cerini and Associates, LLP, has donors, leveraging technology, and enhancing planned giving A COMPREHENSIVE GUIDE TO EFFECTIVE GRANT PROPOSALS 31-34
taken proactive steps to address the unique challenges faced by programs.
nonprofits in the current fundraising landscape. We recognize THANK YOU TO OUR GUEST CONTRIBUTORS
the need for comprehensive and insightful resources to empower GIFT ACCEPTANCE POLICIES AND CHRISTINE DESKA DAVID GOLDSTEIN
organizations like yours to navigate this changing environment WEALTH TRANSFERENCE: CO-FOUNDER & PRESIDENT PARTNER
effectively. CPA, CFP, FABFA MATTHEW BURKE MAHNAZ CAVALLUZZI TANIA QUIGLEY LAUREN GRANDINETTI BELLESBOARD CERTILMAN BALIN ADLER
KEN CERINI
& NONPROFIT SECTOR STRATEGIES
& HYMAN, LLP
CPA
CPA
CPA
CPA, CFE
Providing guidance on crafting effective gift acceptance policies MANAGING PARTNER PARTNER PARTNER PARTNER MANAGER
To assist nonprofit organizations in adapting and thriving within and understanding the transfer of wealth dynamics.
this dynamic ecosystem, we have leveraged our extensive network NICK LYNCH DARREN PORT
of professionals and collaborated to craft a comprehensive YOUR FUNDRAISING STRATEGY AND YOUR BOARD: CEO CEO & FOUNDER
POWERED BY PROFESSIONALS
COLLIDESCOPE.IO, INC.
fundraising guide. This guide encompasses a wide array of
essential topics, aiming to equip nonprofits with knowledge and Gain insights on how to effectively involve your board in your
strategies that can drive successful fundraising efforts. Some of fundraising strategies and leverage their strengths to maximize
the key areas covered in this guide include: success.