Page 24 - Construction Talkies_July-August 2018_Issue 34

Construction Talkies Volume 34 June-August 2018

POWER DOSE Rashmi Thadani
Marketing Analyst,
Specialty Rental

Rental Team - How we analyze our market potential.....Part 2

CONTINUATION FROM LAST CONSTRUCTION TALKIES

WHAT IS IIR?
IIR (Industrial Info Resources), conducts interviews, tracks projects and new plants in
development, verifies and updates capital and maintenance projects, and maintains
operational plants and units, as well as verifies and tracks unit outages, and
shutdowns.

NEXT STEPS

-IIR is an integrated component of the overall sales process.
-Determine the high potential projects – Distribute, Qualify, Track, and Follow up.
-Analysis per Segment/Region/Account.
-Projects data used for Refinery wave, Terminals & Pipelines wave, etc. (with a
targeted completion date).
-Feedback from Sales is crucial.

-Fleet is adjusted according to their expected upcoming business.
-Projects information is further used for PGA exercise and Linked on R-PSM.
-Contact information from IIR is used for bulk Communication Campaigns.