Page 10 - BMMGuru Monthly Issue 21

Tech News
#BMMGuruWeekly

One Plus tak ing over

the hold of mark et

share from Samsung

and A pple

OnePlus, a Shenzhen-based Chinese smartphone FaceID feature on Apple?s iPhone X.
manufacturer founded by Pete Lau (CEO) and Carl Pei
According to Hong Kong-based Counterpoint
in December 2013 is ready to beat Samsung and
Research's report on smartphone sales in the last
Apple to become India's largest premium smartphone
quarter, OnePlus has amassed a 40% share in the
maker.
premium smartphone segment in the April-June
Officially serving 34 countries and regions around the quarter where the sales of smartphones priced over
world as of July 2018, the company has released Rs 30,000 are tracked. One Plus stood stronger than
numerous phones, amongst other products. ever with Samsung's diminishing 35% share and
Apple's less than 14% market share in the same
The company saves the customers the pain to splash
premium smartphone category.
out upwards of $1,000 unlike Samsung or Apple by
cranking out impressively built and relatively low-cost Not only this, OnePlus 6 reached a sales figure of 1
phones for years. million in just 22 days of it going on sale exclusively
on Amazon India's website, becoming the fastest
OnePlus has beaten Samsung and Apple by coming
selling smartphone on
out on top, largely on the back of its successful
the e-commerce website.
OnePlus 6 smartphone in India in the last quarter
merely after a 4-year period in the Indian smartphone Samsung and Apple have
market. always dominated the
smartphone market
Its latest offering is the OnePlus 6, which starts
share but with OnePlus
around $529, that goes toe-to-toe with phones from
offering more at a
more established manufacturers.
reasonable price has led
With a decent battery life, it can last well through a the loyal followers of the
day?s usage, and the quick-charging technology built former bend down in
into the phone lasts for an entire day from just a front of the growing
half-hour charge. giant.

It runs on an untouched version of Android and has a
three-way rocker button that toggles between silent,
- Zoyena Ansari
vibrate, and ring.
The phone features a massive 6.28-inch AMOLED
display, and has a headphone jack, unlike the giant,
Apple.
The OnePlus 6 is more expensive than previous
models but is well below many comparable phones.
The sensors included in the front of the phone offer a
face-unlock function, which is quite similar to the

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