Page 16 - BMMGuru Monthly Issue 21
P. 16

Top TVC This Week
         #BMMGuruWeekly


         #Celebrate Diwaliwith Honor 9N
         This  ad  is  focused  on  integrating  the  joy  of  a  family  and  key
         personality of a father and son competing for mirror to get ready
         and mom joining them and daughter bonding with mom with a
         phone and minor humor of phone's reflecting background for her
         to get ready and next shot, all family ready for a selfie with honor
         mobile. Cut to the chase, joyful diwali oriented ad.
         Brand: Honor India



                                                        #Look upThisDiwali

                                                        Vodafone at this diwali released an ad that speaks about the the joy of
                                                        celebrating with family, a kid reading his father's essay during his
                                                        school  time  about  Diwali  and  comparing  it  with  today   as  with
                                                        cellphones and  personal space, speaks to his father about why  can he
                                                        have the same diwali as his father. Its a clean and festiwal focused
                                                        generalised ad with vodafone branding.
                                                        Brand:  Vodafone




         #VICKSTouchOfCare
         Vicks did a outstanding job on sharing a true story with first
         person  words  by  non  casted  real  life  person  and  sharing  a
         story with memories flashing with a narration on focusing the
         points on how she left the hope and a couple adopted them
         and  became  a  family,  an  another  heartbreaking  and  true
         inspired story in a row.

         Brand: Vicks India




                            BA RC WEEKLY DA TA  ON TVC


                                Week 43: Sat urday, 20t h Oct ober 2018 t o Friday, 26t h Oct ober 2018

          Rank             Advertiser             Insertions   Rank              Advertiser            Insertions

          1      HINDUSTAN LEVER LTD              132954       6       GODREJ CONSUMER                 25470
                                                                       PRODUCTS LTD

          2      ITC LTD                          71861        7       SMITHKLINE BEECHAM              24434



          3      RECKITT BENCKISER (INDIA)        67476        8       CADBURYS INDIA LTD              23468
                 LTD

          4      AMAZON ONLINE INDIA PVT          53295        9       SBS BIOTECH                     23232
                 LTD

          5      PROCTER & GAMBLE                 26176        10      PONDS INDIA                     20867


                TOP 10 Advert iser * Across Genre : All India (U+R) : 2+ Individuals, To get  t his dat a on your Twit t er t ime line, t weet  wit h
                                                   #BarcTweet  Top 10 Advert isers
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