Page 26 - Demo

CONCEALER
Similar to foundation, you want to make sure that the shade (or shades) you choose to use are going to have the proper undertones for the client’s skin. It is also important to think about where you are applying the concealer. For example, a hydrating concealer is great under the eye area, and a mattifying concealer is ideal for the eyelids as well as on acne. Remember to colour correct if your client has discolouration.
HIGHLIGHTING & CONTOURING
Highlighting is the technique that makeup artists use to enhance (bring forward) features on the face. When highlighting, always use a shade that is 2-3 shades lighter than the client’s skin tone.
AREAS TO HIGHLIGHT:
The centre of the forehead The bridge of the nose The cupid’s bow
The centre of the chin Underneath the eyes
Contouring is the technique that makeup artists use to add shadows to the face to achieve a more defined look. This is ultimately sculpting and defining the structure of the face. Use cool tone shades that are 2-3 shades darker than the client’s complexion. The reason that you want to use cooler shades is because it will give a more natural look (this is why it is also not the same as bronzer, which is warmer). Always blend upwards and into the highlighted areas for a seamless effect between the two.
AREAS TO CONTOUR:
Around the hairline and forehead to frame the face Under the cheekbones to define and give a lifted effect The sides of the nose to make it appear slimmer Under the jaw and the neck (if necessary)
When highlighting and contouring is done correctly, the client’s best features will be brought forward, and their face should look beautifully defined.
*Note: Highlighting with concealer and highlighting with a shimmer is not the same thing. When you are highlighting using a shimmery powder (or liquid or cream product), you will want to focus on the top of the cheekbones, the bridge of the nose, above the brow (just a little bit), and sometimes under the arch of the eyebrow.
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