Page 27 - Demo

SETTING POWDER & BAKING
Using powder to set the face is very important in order to eliminate unwanted shine, and for the makeup to last. Setting powder can come in a variety of types: translucent, HD, pigmented, loose or pressed. When choosing a powder, you want to consider what will be best for your client’s skin, as well as for where they are going.
For example, if your client has a darker skin tone, you may want to use a powder that has a darker or more yellow pigment to it instead of a lighter one. A popular loose setting powder is the Laura Mercier Translucent Loose Setting Powder, and it comes in three different shades that are meant for different ranges of skin tones.
BAKING
Baking is a term used to describe setting areas of the face with powder. This process includes pressing a generous amount of translucent powder under the eyes and the cheekbone area. After a few minutes, or when you are done with finishing the eyes, wipe off the excess powder, and it will leave an illusion of a brighter under eye area. It also helps with setting the concealer.
BLUSH & BRONZER
Blush and bronzer add warmth and more dimension to the face for an enhanced and ‘healthy’ look. Both blush and bronzer can come in different formulas such as powders, liquids, and creams. It’s important to understand that a cream or liquid (depending on how the liquid formula sets) will give a more dewy look, and is typically best on a client with dry or mature skin.
When applying blush, start on the apples of the cheeks, and swipe towards the hairline. There are many different shades of blush to choose from, and it’s important to consider the client’s skin tone, the overall makeup look you are trying to achieve, as well as whether you want a mattifying or shimmery blush. In most cases, you will want to stick to a matte blush for a natural flushed appearance, and keep highlighter for specific areas of the face.
When applying bronzer, use a larger brush than you would for blush, and swipe over the cheeks, hairline, under the jawline, and neck. Bronzer can also come in different shades and may be matte or shimmery. Again, sticking to a more mattifying formula will typically give a more flattering and natural appearance.
SETTING SPRAY
Using a setting spray is extremely important for ensuring that your client’s makeup lasts as long as possible. It also refreshes your client’s face by adding moisture back to the skin and giving it a more ‘skin-like’ appearance. Recommended: Urban Decay’s ‘All Nighter’ setting spray is amazing, as well as MAC’s Fix Plus spray.
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*Note: HD powders should not be used on clients that will be photographed. These powders are meant for television, and contain ingredients that will cause a white cast under flash photography. Recommended: Makeup Forever makes a great HD setting powder.
*Note: When using cream products, you need to set them with powder to ensure that the product stays in place. It is also important to make sure that the product on the face does not have any creasing before you set it.
*Note: Clients with different skin types will require different amounts of powder. For mature clients, or clients with dry skin, you will want to avoid baking. Instead, use a fluffy brush to place powder on the face, and then dust off the excess powder right away. If your client has oily skin, you can set the full face or keep it to the t-zone area to prevent any product separation.
*Note: If you are using a cream product, you will need to set it before applying a powder product. For example, if you want to use a cream bronzer, it’s a good idea to also use a cream blush, or make sure to set the area with powder so that it will blend easily.