Page 90 - Demo

UNDERSTANDING YOUR INSTAGRAM AESTHETIC
Theme & Colour: Create a colour scheme so that your feed looks attractive. You can also create a preset in Lightroom to make your feed have the same tones. To find out what the overall colour scheme of your feed is, use the Instagram dropper tool on a screenshot image of your feed.
Have a purpose: As a content creator, you are a storyteller. Think about what you want your message to be. And what emotion you want your viewer to feel. The best instagram posts and ads are when you are telling a story, and connecting to your audience. Think of a way that you can share your message in a relatable way that will pull your viewer in.
Branding: Be mindful that all eyes are on you. Are you showing off what your brand is all about? Think about what your favourite makeup brands would think when they see your page. Are you 100% proud of your feed?
REASONS FOR BEING SUCCESSFUL:
- BACKGROUND COLOUR
IS CONSISTENT
- SIMILAR ELEMENTS OF LEAVES MAINTAINS BRANDING
- PURPOSE OF ACCOUNT
IS EASILY IDENTIFIABLE
- DARK, MINIMALIST, SLEEK
& MODERN
REASONS FOR BEING SUCCESSFUL:
- BOUNCING BETWEEN DIFFERENT PASTEL COLOURS TO ACHIEVE CONSISTENCY
- STRONG FEMININE STRENGTH EMPHASIZED IN EACH POST
- CREATIVITY AND TALENT IS SHOWCASED THROUGH PHOTOGRAPHY
- BRIGHT, AIRY, PASTEL, BUBBLY & FEMININE
Go to your feed, screenshot it, then use the Instagram dropper tool to see what colour your feed is. If it is the same colour theme, you're on the right track.
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