Page 5 - rz brand guide
P. 5
IN THIS BOOK
THE REDZONE COMMUNICATING OUR APPLICATION &
BRAND BRAND ADVERTISING
Why We Exist Message Framework Studios
Origin Value Proposition Floor Plan
Purpose Message Foundation Interior Design
Personality
How We Do It Tone of Voice Print Media
Values Rules Collateral
Differentiators Manifesto Promotional Products
Slash Uniforms
What We Do Taglines & Promotional Copy Apparel
Position
Customer Journey Style Guide Digital Media
RedZone Fitness Concept Name Website
RedZone Adventures Concept Logo & Iconography Mobile App
Color System Social Media
Our Tribe Typography
Ideal Members Photography
Ideal Coaches
