Page 7 - rz brand guide
P. 7
WHY WE EXIST
OUR ORIGIN
This is why we came to be. This is how we started.
We saw a need. As gyms splintered to serve narrow segments and the
cult-like followings of cross-fit, cycle, yoga, barre, HIIT, etc., the regular
person would have to choose just one, or join three or more fitness
gyms if they wanted it all. We knew there was a better way. It didn’t
have to be this hard. And we knew people could get better workouts
and better results from science-backed, heart-rate guided training.
That’s why we set out to create the next-generation fitness studio. One
that provides the largest variety of workouts under one roof, with a
promise that members will get the most efficient, effective and
personalized workouts of their lives.
We believe everyone can reach their potential, and we started
RedZone to help individuals become healthier and stronger, and
transform themselves in real ways.
