Page 50 - rz brand guide
P. 50

STYLE GUIDE





                                                                                                                                        REDZONE RED
          COLOR SYSTEM                                                                                                                  CMYK: 0, 89, 74, 0

           RedZone’s Color Palette                                                                                                      RGB: 225, 64, 64
                                                                                                                                        Hex: ff4040
          Color is an integral part of brand identity. Consistent use of the color palette

          will now only reinforce the cohesiveness of the brand, but our RedZone red

          color also serves a psychological purpose by communicating a certain feeling                                                  GRAY GRIT
          to existing and potential members.                                                                                            CMYK: 51,42,40,5
                                                                                                                                        RGB: 132, 134, 137
                                                                                                                                        Hex: 848689
          Red is an exciting and warm shade that indicates raw energy, passion, force,

          vigor, power and is often used to convey the important of meaningful
          experiences                                                                                                                   BLACK

                                                                                                                                        CMYK:75, 68, 67, 90
                                                                                                                                        RGB: 0, 0, 0
                                                                                                                                        Hex: 000000






                                                                                                                                        WHITE

                                                                                                                                        CMYK: 0, 0, 0, 0
                                                                                                                                        RGB: 255, 255, 255
                                                                                                                                        Hex: ffffff
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