Page 50 - rz brand guide
P. 50
STYLE GUIDE
REDZONE RED
COLOR SYSTEM CMYK: 0, 89, 74, 0
RedZone’s Color Palette RGB: 225, 64, 64
Hex: ff4040
Color is an integral part of brand identity. Consistent use of the color palette
will now only reinforce the cohesiveness of the brand, but our RedZone red
color also serves a psychological purpose by communicating a certain feeling GRAY GRIT
to existing and potential members. CMYK: 51,42,40,5
RGB: 132, 134, 137
Hex: 848689
Red is an exciting and warm shade that indicates raw energy, passion, force,
vigor, power and is often used to convey the important of meaningful
experiences BLACK
CMYK:75, 68, 67, 90
RGB: 0, 0, 0
Hex: 000000
WHITE
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
Hex: ffffff