Page 53 - rz brand guide
P. 53

STYLE GUIDE






          PHOTOGRAPHY




          Our images are responsible for transferring the values and message of
          RedZone to our members and potential customers. It is a composite

          psychological impression that fluctuates based on circumstance, media

          coverage, performance, etc.



          Requirements

                  High Contrast

                  Sharp Images
                  Attainable Body Imagery

                  Clean and sleek aesthetic



          Guidelines

          Photography must be at least 300 dpi if being used for print.

          Must use imagery that is not visibly dated.
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