Page 33 - ProgrammaticDisplay LSM WL
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Search retargeting
Search re-targeting pursues user audiences based
on previous keyword searches conducted on
search engines such as Google, Yahoo! and Bing.
This strategy provides a great one-two punch by
aligning your Search Engine Marketing (SEM) with
display advertising, thus fusing the power of intent
with repeated brand exposure.
Google | Yahoo | Bing
