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Search retargeting – How does it work?
















                                          If a potential

                                   customer does a


                                     keyword search

                                    for “Nike Air Max


                                                    Sale”,








                                                                                                                                              The search might yield several

                                                                                                                                              big-named advertisers using


                                                                                                                                              SEM to target the same

                                                                                                                                              keyword making the smaller,


                                                                                                                                              local retailer struggle to be


                                                                                                                                              noticed.
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