Page 47 - ProgrammaticDisplay LSM WL
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Case Study – Display & Retargeting














                              St rat egy:

                              •    Target men who are DIYers in multiple states

                              •    Re-targeting with max frequency to drive sales



                              Challenge:

                              •    eCommerce sales

                              Cat egory:

                              •     Retail

                              Result s:

                              •     $15,000 Spend


                              •     $58,000 in Actual Tracked online sales

                              •     4x Return
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