Page 19 - IP Targeting LMS WL

Automotive Case Study

Our client is a regional auto dealer with 3 dealership

locations that sells nearly 1,000 new and pre-owned

vehicles each month. While working with the dealership, 558 clicks to the site

two large “buckets” of customers presented as a great

opportunity to target for a Buy Back or Conquest Sales
530 new sessions
campaign. Approximately 40% of the customers who

purchase services do not purchase a vehicle at the
138% increase in average time on site
dealership. Over 9,000 customers that have previously
purchased a vehicle at the dealership.

Over $500K in additional revenue was produced,
After completing the discovery process with the client, we
including $182K from customers who had not visited
identified approximately 6,000 high value prospects from
the dealership in the last 9 months.
among the candidates. We launched the IP targeting

campaign to the set addresses of the 6,000 potential

clients..