Page 24 - IP Targeting LMS WL

Political Case Study

Internal tracking showed our client was trailing by 6-8

percent in a series of recent polls. With the impending

election there was very limited time to use traditional media

outlets to sway votes. So, we implemented an IP targeted

campaign to reach voters’ devices with banner ads. 60/40 margin election win

We used client-supplied data of those who had requested a
17 point improvement in polling data
ballot, along with data on voter registration demographics.. during the campaign time period

We then scrubbed this data using our proprietary

technology to deliver display advertisements to these “The ability to target our message to different voters

targeted voter households. by geolocation and voter segmentation is
something the other media platforms simply didn’t

Over the course of one week we delivered 120K offer”

impressions to this list of likely supporters.