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Case Study







                               Industry
                               PhysicalTherapy


                               Campaign Dates
                               December 2018–June 2019

                               Objective
                               The client wanted togrow their business by gaining new patients and booking more surgeries.


                               Challenge
                               The challenge for this advertiser was finding new patients that wouldmost likely need surgery, as well.


                               Solution
                               We suggested a full funnel strategy including several products. For lower funnel, we recommended SEM with call
                               tracking. This allowed the client to listen to the calls and verify how many of the calls were new patients.

                               RESULTS
                               Between December –June, the client saw1,111 phonecall leads attributed to call tracking. This was an 117%
                               increase in average session duration.


                               Key Facts
                               That’s 5 calls /day.
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