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Case Study
Industry
PhysicalTherapy
Campaign Dates
December 2018–June 2019
Objective
The client wanted togrow their business by gaining new patients and booking more surgeries.
Challenge
The challenge for this advertiser was finding new patients that wouldmost likely need surgery, as well.
Solution
We suggested a full funnel strategy including several products. For lower funnel, we recommended SEM with call
tracking. This allowed the client to listen to the calls and verify how many of the calls were new patients.
RESULTS
Between December –June, the client saw1,111 phonecall leads attributed to call tracking. This was an 117%
increase in average session duration.
Key Facts
That’s 5 calls /day.
