Page 20 - Email LMS WL
P. 20
What makes a good email?
Email is a great vehicle to engage with any consumer.
Header Example
But, not all emails are created equal. Here are some
quick tips to make yours stand out:
Subject Line:
• This is a vital 1st impression
• ALWAYS include an engaging subject line with a
strong call-to-action.
• ALWAYS include a header text
• AVOID Spam Triggers such as FREE’ or ‘Act Now’
• AVOID any characters in the subject such as ‘Trends
We ❤’
• Find other tips HERE
