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Case Study
HOME BUILDER UTILIZES PROGRAMMATIC
DISPLAY AND DEVICE ID TO GENERATE 58
HOME SALES IN NEW NEIGHBOORHOODS
Industry
Real Estate
Campaign Dates
July 2018 – February 2019
Objective
The client wanted to target buyers for homes
innew neighborhoods.
Challenge
With previous advertising, the builder was never RESULTS
able to successfully tie back any sales from their We took the CRM data of people who purchased
marketing efforts. a home and we were able to match it to 58
devices that were in our
Solution targeted audience; therefore, tying 58 home sales
We combined Programmatic Display with Device to our data.
ID to target specific behavior demographics and
locations. Targeting was narrowed down to KEY FINDINGS
individuals who were in-market for real estate Initially the campaign was running display only, but
and specific household incomes based on the in order to track the foot traffic that the ads were
location of the new homes. We geo-fenced bringing in, our team switched over to Device ID.
model homes of competitors to track foot traffic From there, we pulled a foot traffic report that
of who came from other locations to the client’s showed who came from competitor sales centers
neighborhoods. into the clients.
AiS Group
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