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Case Study
GOLF COURSE TAKES ADVANTAGE OF GEO-FENCING
TO CONQUEST COMPETITOR LOCATIONS AND
INCREASE MEMBERSHIPS AND GOLFERS
Industry
Golf Course
Campaign Dates
June – August 2018
Objective
The club wanted to increase the number of
country club members as well as single time
golfers. Additionally, they wanted to up-sell
golfers to buy real estate on their property.
Challenge
To conquest business from other golf courses &
RESULTS
country clubs in the surrounding rural area.
The golf course saw 34 people from competitor
Solution locations show up at their club during the
We recommended utilizing both device ID and campaign, and with that success, extended the
microproximity in order to target other golf campaign an additional 4 months.
courses in the area.
KEY FINDINGS
The client saw a .14% CTR for microproximity and
a .16% CTR for device ID. The club told us they
saw an increase in both memberships & golfers as
a result of this campaign.
AiS Group
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