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Case Study

SHOPPING MALL UTILIZES DISPLAY AND

DEVICE ID TO PROMOTE VENDORS AND

TRACK CUSTOMER TRAFFIC

Industry
Shopping Mall

Campaign Dates
February 2019 – March 2019

Objective
The client wanted to expand their reach to online
channels and increase individual vendor visibility.

Challenge
To successfully advertise for each different
vendor located in the mall.

Solution
RESULTS
The mall utilized display ads targeting people
who were interested in items at one of their Our Foot Traffic report showed 1,519 people came
vendor locations. We narrowed targeting from competitor locations to the client’s shopping
down to mothers who were shopping for their mall in the first month of the campaign!
children. Device ID was used to geo fence
KEY FINDINGS
competitor strip malls and track who came
from the competitor locations to their location Branding multiple vendors in different industries
after seeing an ad. can be challenging but targeting the right crowd,
with the right creative, at the right time will
increase foot traffic which will lead to more sales!

AiS Group

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