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Case Study
CHURCH USES DEVICE ID TO SPREAD
AWARENESS AND HARNESSED IT TO TRACK
NEW MEMBERS
Industry
Church
Campaign Dates
Originally 1 month, the success turned the
campaign into 4 months.
Objective
The campaign goal was to increase awareness
and attract attendees for the Church’s Christmas
show.
RESULTS
Challenge After the first month, there were 1,110 responses
The biggest challenge was creating awareness in from our DID audience. This means 1,110 people
the community and reaching members outside of that were served an impression ALSO attended
the existing church congregation. the Christmas event.
Solution Key Facts
We recommended using Device ID to target The Christmas show was a huge hit! The church
populated areas where families are likely to be then wanted to know how many people from the
seen. We also geo-fenced family friendly target audience were seen at the church AFTER
attractions such as theatres, malls, zoos, etc. the holidays. We extended the campaign 3
months to collect this data. Across the church’s
6 campuses, 2,107 devices were seen over the
next 3 months.
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