Page 17 - 101 Case Studies

Case Study

RETAIL STORE SAW 259% ROI AFTER BLACK

FRIDAY WEEKEND UTILIZING

PROGRAMMATIC DISPLAY

Industry
Retail

Campaign Dates
3-month campaign

Objective
This retail store’s goal was to increase
revenue during Black Friday weekend.

Challenge
The biggest challenge for this advertiser was
tracking multiple conversions and revenue
streams.
RESULTS
Solution The advertiser spent $15k and generated $58k in
To create brand awareness, the advertiser revenue over the holiday weekend. This was a
put their entire budget towards display. 259% return on investment.
They chose a dominant blend to utilize
content, demographic and behavioral KEY FINDINGS
targeting along with search and site Search retargeting was a useful tool in this
retargeting. campaign to help serve ads to people who had
already visited the advertiser’s website. This
helped the retailer drive brand awareness long
after the visitor had left their site.

AiS Group

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