Page 12 - 101 Case Studies

Case Study

AUTO DEALER ACHEIVES GREATEST

MONTH IN 30 YEARS UTILIZING A FULL

FUNNEL MARKETING STRATEGY

Industry
Automotive Dealership

Campaign Dates
December 2018 - March2019

Objective
The client wanted to Increase sales and foot
traffic by improving online visibility.

Challenge
The dealership competes in a highly RESULTS
concentrated market, many competitors located This mix of products equated to the dealerships
within a mile. greatest sales month since it opened 30 years
ago. The dealership increased its average of 40-
Solution 50 sold vehicles per month to sold 78 vehicles.
We recommended Display, Device ID, PPC, and
SEO to target customer prospects throughout the KEY FINDINGS
customer journey. We targeted buyers interested With Programmatic Display, we were able to target
in Ford specific vehicles. PPC and SEO very niche clientele. The targeting can be
enhanced the dealerships’ ranking on Google narrowed down to include buyers interested in
searches. Device ID was used to capture specific vehicle makes and models. Also, being in
devices from competitor locations. These Googles “3 Pack” is a must if the client wants to
devices were served ads and directed from take up valuable real estate on Google searches
competitor locations to the client’s dealership. and optimize visibility.

AiS Group

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