Page 9 - 101 Case Studies
P. 9
Case Study
TARGETING TO MAINTAIN CONTACT
WITH RELEVANT CONSUMERS
Industry
Automotive
Campaign Dates
3-month campaign
Objective
The client wanted to reach auto intenders in the
dealership’s market.
Challenge
The challenge was successfully reaching
consumers who were already in the buying
funnel.
RESULTS
Solution The IP targeting lead to 3,781 targeted and
We started by utilizing an email campaign to 167,888 impressions served. The campaign saw
promote the dealership’s Spring auto sale and 349 clicks and a 0.208% CTR.
encourage overall dealership sales. The email
marketing campaign was followed by an IP Key Fact s
targeting campaign using the postal records of This campaign allowed the dealer to maintain
the consumers who opened the initial email. contact with consumers who already expressed
their interest in a new vehicle by opening the
initial email(s), further increasing their likelihood
to convert.
AiS Group
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www.adviceinsales.com
