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Case Study

ADOPTION AGENCY SEES CLICK THROUGH

RATES AS HIGH AS .83% USING ADMIX

Industry
Adoption Agency

Campaign Dates
th
st
July 1 – Sept. 30 2018
Objeactive
The client wanted to generate awareness of the
organization and drive phone calls and clicks.

Challenge
The target audience was very niche, consisting
of 18-34 year old women who are pregnant but
not yet ready to be a parent.

Solution RESULTS
We recommended Admix (Display + Across three locations, the advertiser saw pre-roll
Instagram/Facebook + YouTube) to the client to CTRs of .65%, .28%, and .43%. Additionally, the
create branding/awareness across multiple Facebook CTRs ranged from .42% to .83%.
platforms while still targeting a specific audience.
KEY FINDINGS
Using a budget-based product like Admix gave the
campaign flexibility to optimize towards the highest
performing products for the most successful
campaign possible.

AiS Group

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