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Case Study












       ADOPTION AGENCY SEES CLICK THROUGH


             RATES AS HIGH AS .83% USING ADMIX






     Industry
     Adoption Agency


     Campaign Dates
                        th
           st
     July 1 – Sept. 30 2018
     Objeactive
     The client wanted to generate awareness of the
     organization and drive phone calls and clicks.


     Challenge
     The target audience was very niche, consisting
     of 18-34 year old women who are pregnant but
     not yet ready to be a parent.


     Solution                                                     RESULTS
     We recommended Admix (Display +                              Across three locations, the advertiser saw pre-roll
     Instagram/Facebook + YouTube) to the client to               CTRs of .65%, .28%, and .43%. Additionally, the
     create branding/awareness across multiple                    Facebook CTRs ranged from .42% to .83%.
     platforms while still targeting a specific audience.
                                                                  KEY FINDINGS
                                                                  Using a budget-based product like Admix gave the
                                                                  campaign flexibility to optimize towards the highest
                                                                  performing products for the most successful
                                                                  campaign possible.



                                               AiS Group


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