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Case Study
AUTO DEALERSHIP LEVERAGES EMAIL
TO SEE HUGE SPRING SALE SUCCESS
Industry
Automotive Dealer
Campaign Dates
Single Email send in 2019
Objective
The client wanted to target individuals who are in
market for a vehicle with their "Spring Sale”
campaign.
Challenge
To successfully track results of marketing efforts
and the ability to compete in a saturated market. RESULTS
The email blast led to 538 new users on the
Solution dealer’s website and 4 new leads. This cut the
We recommended an email blast targeting auto auto dealers CPA by over 25%! The email
intenders. We narrowed our targeting to people redeploy had an open rate of 15.31% and a CTR
who were looking for new or used cars. We had of 1.34%.
the ability to be more specific and target people
who were interested in purchasing sedans, Key Facts
SUV’s, luxurious cars, and more. A follow-up Our email database has over 1.5 million emails
email was sent to those who opened the original that are “scrubbed” to ensure quality and
email. deliverability, making our database one of the
largest and most “hygienic” available.
AiS Group
Contact Us Today
www.adviceinsales.com
