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Case Study

AUTOMOTIVE PARTS RETAILER ACHIEVES

OVER 2400 CONVERSIONS WITH

DISPLAY/PREROLL AND PAID SEARCH

Industry
Deerfoot Auto Parts

Campaign Dates
July 2017 - February 2018

Objective
This auto parts retailer wanted to drive online
sales, brand awareness as well as run a focused
campaign on parts for winterizing vehicles.

Challenge
The goal of this client was to incrementally
increase sales of multiple auto parts in the
RESULTS
Allentown, PA area.
Our Foot Traffic report showed 1,519 people came
Solution from competitor locations to the client’s shopping
We recommended a mix of display, pre-roll and mall in the first month of
paid search (SEM) to achieve the client’s goals of the campaign!
brand awareness and well as driving conversions
KEY FINDINGS
and ultimately incremental revenue for this auto
parts store. Branding multiple vendors in different industries
can be challenging but targeting the right crowd,
with the right creative, at the right time will
increase foot traffic which will lead to more sales!

AiS Group

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