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Case Study
HVAC COMPANY UTILIZES FULL FUNNEL
STRATEGY LEADING TO INCREASED SITE
TRAFFIC, LEADS AND ULTIMATELY SALES
Industry
Service Industry / HVAC
Campaign Dates
2018 – Present
Objective
This client wanted to increase overall sales and
drive qualified traffic to their website.
Challenge
The challenge was to effectively reach new and
existing customers to increase leads andbook RESULTS
appointments. To date, this display campaign has generated
9,350 clicks with a 0.19% CTR. Several email
Solution sends have had an open rate of 15% or higher
We recommended a full funnel strategy, starting and IP targeting has led to over 1,080 clicks and a
with dominant display to increase general 0.15% CTR.
branding & awareness. We then utilized email
and targeted consumers who were already Key Facts
interested in HVAC services. IP targeting was The advertiser provided a customer list from their
also implemented as a ‘bottom database which is what was used to target via IP
of the funnel’ strategy to encourage conversions. targeting. By using a list of existing customers, we
could guarantee the people targeted had a need
for HVAC services.
AiS Group
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www.adviceinsales.com
