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Case Study
LOCAL SANDWICH FRANCHISE LEVERAGES
DEVICE ID AND MICRO PROXIMITY TO
INCREASE FOOT TRAFFIC
Industry
Local Franchise Restaurant
Campaign Dates
November 2018 – December 2018
Objective
Increase foot traffic in-store and boost overall
sales.
Challenge
To differentiate their brand from other local
restaurants as well as prove ROI from their
original marketing efforts.
Solution RESULTS
We recommended a combination of Micro- Over 1000 devices/people walked into the client’s
Proximity + Device ID. With Micro Proximity we multiple stores between November- December.
sent real time ads to people within a specific
range of the restaurant locations during lunch. KEY FINDINGS
Using Device ID, we collected devices from The campaign was able to target nearby potential
competitors and then targeted those people to customers using Micro Proximity. Device ID was
drive traffic to the client’s stores. able to capture competitor clients and bring them
into their locations. The foot traffic report was able
to show proof that Device ID drove in store visits.
AiS Group
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