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Case Study

LOCAL SANDWICH FRANCHISE LEVERAGES

DEVICE ID AND MICRO PROXIMITY TO

INCREASE FOOT TRAFFIC

Industry
Local Franchise Restaurant

Campaign Dates
November 2018 – December 2018

Objective
Increase foot traffic in-store and boost overall
sales.

Challenge
To differentiate their brand from other local
restaurants as well as prove ROI from their
original marketing efforts.

Solution RESULTS
Over 1000 devices/people walked into the client’s
We recommended a combination of Micro-
multiple stores between November- December.
Proximity + Device ID. With Micro Proximity we
sent real time ads to people within a specific
KEY FINDINGS
range of the restaurant locations during lunch.
The campaign was able to target nearby potential
Using Device ID, we collected devices from
customers using Micro Proximity. Device ID was
competitors and then targetedthose people to
able to capture competitor clients and bring them
drive traffic to the client’s stores.
into their locations.The foot traffic report was able
to show proof that Device ID drove in store visits.

AiS Group

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