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Nursing-Recruitment-MP-Display
Case Study
RECRUITMENT CAMPAIGN ATTRACTS 57
QUALIFIED CANDIDATES IN ONE MONTH
Industry
Recruitment for Nursing Manager
Campaign Dates
May – June 2017
Objective
The client was looking to drive potential
candidates to a job fair to fill nursing manager
positions and drive eligible interviews.
Challenge
These were very niche positions and potential
RESULTS
employees they were trying to target.
The campaign drove 351 clicks from the 131k
Solution impressions at an organic CTR of .27%. The client
reiterated the campaign’s success by saying
We strategically combined Microproximity
there was a total of 64 interviews conducted in
targeting medical facilities where certified nurses
which 57 of them were registered nurses.
worked, alongside behaviorally targeted display
ads reaching their desired geo.
KEY FINDINGS
A good customer needs analysis is imperative to
running a successful campaign. This campaign
benefitted from targeting geographically and
behaviorally to reach a niche target audience.
AiS Group
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